Demo intelligence for instrument makers

Win the demos
that win the deal.

Every instrument demo your team has ever run — captured, and turned into your sharpest commercial decision: which evals to run, how to win them, and the hard-won judgment that doesn't walk out the door when your best scientist does.

Built by a 15-year instrument sales veteran who lived this problem.
Demo readiness · on-site eval Run it
0
Win likelihood
High — 11 similar demos
Recommended setupHigh-sensitivity preset
Cited from4 past demos
2 risks flaggedSample-prep varianceOperator-dependent step
0K
The deal the demo gates, per instrument
0
Resignation between you and lost expertise
0%
Win-rate lift that pays for itself many times over
The most expensive moment in your funnel

The demo decides the deal — and the knowledge to win it is leaking away.

On a $200–500K instrument, the demo is the last gate. Nail it and they buy; stumble and the deal is gone. Yet the record of every demo you've run sits dead in a shared drive, and the one person who remembers what actually works is a single resignation away from gone.

01

The graveyard

Demo reports get filed in SharePoint and never opened again. The lessons are there — just unreachable.

02

The one guru

Every team has the veteran who remembers the pitfalls. When they leave, fifteen years of judgment leaves with them.

03

The wrong demos

Sales wants to run everything; the field knows half will fail. Without data, that fight is fought on opinion.

How it works
  1. 01

    Capture

    Drop in the completed demo form. It's parsed automatically — samples, conditions, outcomes, and lessons, structured and searchable.

  2. 02

    Qualify

    Before you commit a team, score the go/no-go: how similar demos actually went, and the exact failure modes to plan around.

  3. 03

    Recommend

    Walk in set up to win — the labels, configuration, and prep that worked on samples like these.

  4. 04

    Remember

    Your best scientist's judgment, captured — so it survives the next reorg, retirement, or resignation.

Demo report · parsingStructured
Customer & date
Instrument & config
6 samples tested
4 run conditions
Outcome & metrics
5 lessons learned
extracting structured fields…
Demo readinessHigh likelihood
78
Closest past demos
11 similar evals
Sample-prep variance · seen in 3 demos
Operator-dependent step · 1 lost demo
scoring go / no-go…
Recommended setup92%
Best-fit method
High-sensitivity preset
Run plan2-day · 3 conditions
CalibrationStandard + QC
Based on 4 winning demos with similar samples.
recommending setup…
Team knowledge240 demos
What's worked for sticky samples?
Pre-coat the capillary and lower the load concentration — recovered 3 of 4 borderline runs.
Synthesised from 3 demos · captured judgment
Run a QC pass first; first-time operators miss the equilibration step.
From 5 demos · recurring risk
knowledge that stays…
What it does

More than a demo tracker — a system that compounds.

It ingests every demo, every app note, every publication — and turns it into searchable, cited, on-brand intelligence your whole commercial team can use.

Every demo, instantly searchable

Upload a demo report and it's parsed into structured, searchable knowledge in seconds — every sample, condition, and outcome your team has ever run, one question away.

An expert in your science

Feed it your app notes, publications, and manuals. It learns your specific applications and instruments, so its guidance sounds like your best scientist — not a generic chatbot.

Every answer, cited

Each recommendation traces back to the exact past demos it came from. Your team trusts it because they can see the receipts — never a black box.

Customer reports, drafted for you

Turn raw demo notes into a polished, customer-ready report in minutes — the job that quietly eats your FAS team's week, handed back to them.

Plan a demo just by asking

A natural-language chat: “What's the risk on this sample? What setup won last time?” Think through a demo in plain English before you commit a team to it.

Yours, and locked down

White-labeled to your brand and isolated to your org — row-level security, audit logs, signed-URL storage. Your demo data never touches anyone else's.

Why it pays for itself
0%

A few points of win rate, at the stage where losing costs the most.

Lift demo win rate by even ten points and, on $200–500K instruments where the demo gates the sale, that's millions in deals you were already most of the way to closing.

One source of truth for the two teams that fight over the demo.

Commercial leadership

Lift win rate where it's most expensive to lose

  • Win more at the last, highest-stakes gate in the funnel.
  • Align sales and field applications around data, not opinion.
  • See which evals are worth your team's time — before you spend it.
Field application teams

Run the demos worth running — and win them

  • Walk in with the setup that worked on samples like these.
  • Stop carrying the whole team's memory in one person's head.
  • Defend the go/no-go call with evidence, not a gut feeling.
I spent fifteen years selling instruments. Every company had the same problem: the demo decided the deal, and the knowledge to win it lived in a folder no one opened and one person's head. So I built the fix.
Founder, Demo Intelligence — 15 years in instrument sales & field applications

See whether this fits your team.

A 20-minute call and a live look at the platform — on a demo dataset, nothing confidential. If the win-rate math doesn't land for your business, we'll both know fast.